Shoot posterxxl products with a premium look

Having been given full creative control I organised and art directed several photoshoots for posterxxl.

Brief

• Give the brand a more modern look
• Ensure consistent look throughout the website
• Lead shoots from start to end

Services

• Establish desired look with commercial team resulting in a consistent moodboard
• Manage logistics for locations, products, props, equipment and team
• Art direct shoot, place props and products, ensure consistent look
• Manage team creating videos for Social Media use
• Retouch photos resulting in editable psd files

Result

The updated product photography on the website ensured a modern, consistent and engaging User Experience. Upon the first page being updated there was a quick request for following shoots.